21 November 2009

Medicine makes you old!

I'm one of those people who avoid taking medicine if at all possible. My wife, meanwhile, is a pharmacist and encourages me to take pills and potions on all possible occasions. So you can imagine that this subject is a source of stress at home!

What about others? Take the French for example. A typical patient will feel positively cheated if he/she leaves a doctors surgery without 5 different prescription medicines. No wonder the French store medicines in cabinets in the kitchen rather than first aid boxes in the bathroom!
Now, I've always thought that people's views about medicine were limited to perceptions of efficacity and safety. But it turns out I was wrong. People link taking medicine with their age!

Advertising agency DDB recently surveyed consumers across 11 countries. They found, for example, that 77% of the Chinese feel that taking a medicine everyday makes you feel old. 70% of inhabitants of Singapore feel the same way. What they seem to be saying is that, if you have to take medicine, you must be near to death's door.

Other cultures take a different view. In the US, for example, only 39% link medicine to feeling old. On the contrary, 61% feel that taking a medicine everyday makes you feel healthy.

It would take an enormous effort to get beyond these statistics and read real meaning into them. Are the differences due to the respective health systems? The availability of different drugs and natural remedies? The breadth of preventative medicines? The cost structure?

Nevertheless, one thing is sure. Taking medicine is not neutral. Beyond the physiological effects, pill popping can have psychological impacts too. For some, taking drugs is a sign of age and decay. If you have one of these profiles, be careful about what you are taking and why. You may be inadvertently accelerating your descent into Old Brain thinking.

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