2 June 2009

Young like Bond.....James Bond

When you think about it, the Bond films have been amazing. Going since the early 60s, the film franchise is continually updated, always fresh and relevant.

Think, for example, about that standard feature, the Bond Girl. Starting with Ursula Andress, the Bond girl has been constantly rejuvenated. As time has gone by, she has become more assertive, less an adornment on Bond's arm or a victim that our hero rescues. In most recent films, she has become fundamental to the success of the mission. She has even, in Eva Green's incarnation Vesper Lynd (Casino Royale), been giving Bond the runaround!

This came to mind yesterday when I saw our now-launched book
'You Can Be As Young As You Think' on sales in Waterstones (a UK bookstore) next to Roger Moore's autobiography!

Surely the script-writers of the Bond series have Young Brains! They are in touch with social changes and have moved the films beyond conservative stereotypes and into 21st Century modern living.

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